Why Tracking URLs Are So Important

"Good vs. evil in technology" illustration using laptops4 specific benefits.

By Becky Livingston
The Accountant’s Social Media Handbook

If you’re creating content and sharing it anywhere online, consider using a URL tracking code to help you identify where links to your website are coming from, i.e., Source/Medium and/or All Campaigns in Google Analytics.

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First, let’s use a URL builder.