Social Media Campaign 101

You’re looking for engagement, not just likes and pluses.

By Becky Livingston
The Accountant’s Social Media Handbook

Before you create your first online, social media marketing campaign, there are a few things to consider, such as:

• Which social media platform your firm is using and makes the most sense for your campaign – Twitter, Facebook, Pinterest, Instagram, Google Plus, etc.?
• How do you plan to get the word out with cross-promotional efforts?
• How much information do you want/need to collect from participants? This goes back to the marketing funnel and what you’re offering the audience.

MORE ON SOCIAL MEDIA: Why Use Social Media for Marketing? | How to Manage Social Media in 22 Minutes a Day | How Social Media Works with Accountants’ Top 5 Marketing Goals

Exclusively for PRO Members. Log in here or upgrade to PRO today.

In many cases, social media campaigns range from voting contests, newsletter sign-ups, interactive quizzes, and so much more. Before you begin, have a clear idea of what you want to accomplish. For example, it may be as simple as a free download for a whitepaper or to “win” a tax return review from your firm. With those goals in mind, research and choose the right campaign for the goal, before you begin to build it.