By Becky Livingston
When done well, social media management should not take up all of your time. However, it’s not a set-it-and-forget-it process either. Consider the amount of time you plan to spend on social media – and be realistic! In some cases, social media management and community managers do this full time.
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But they are overseeing multiple brands and interacting with a variety of audiences throughout the day. In some cases, they are also doing the research for new posts, content development and analytics.