Great CPA Firm Partnerships Begin with Trust

chemistry formula partnership science_1000009273-120613intAnd the 7 other key ingredients in the CPA firm success formula.

By August J. Aquila

Great partnerships are like great love affairs. There needs to be chemistry. After more than 36 years of consulting with large and small professional services firms, I’ve seen all sorts of chemistry. Some partnerships were almost toxic, most were tolerable and a few were great. Let me share my observations about great partnerships and how they got that way.

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Many new firms, and some longtime firms, unfortunately, don’t give a lot of thought to “What makes a great partnership?” Their main concern is survival. But the sooner a firm starts focusing on what makes it a great partnership, the better off it will be.