By Rob Nixon
Most accounting firms set no goals or at best they set small goals. If they do set any goals they set SMAGs – Small Minded Adequate Goals.
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If you go back to my success formula (doing what you want, when you want, with whom you want, in a manner you want) then a SMAG may be appropriate for your style. At least it’s a goal – albeit a goal that doesn’t fill your potential.
In my opinion (and this entire approach is based on my opinion – plus a lot of research) we’re only here once so let’s do something purposeful. Let’s do something grand. Let’s do something that lives beyond us.