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Create Your Marketing Plan

Sandi Leyva: "If the trust isn’t there, neither is the sale."The 13 channels you have … but you won’t need all of them.

By Sandi Leyva

Once you know the type of client you want to go after and the number of new clients you need to get, you can begin on your marketing plan.

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There are simply two steps:

  • Deciding which channels you’ll be using, then seeing how many clients you can get per channel
  • Converting the number of clients you need into the number of leads you need in order to close the correct number of clients. You won’t get a “yes” for every lead you attract, so you’ll need more leads than clients to make your number. The difference is your close ratio. And it varies for each channel you use.