Why Choose a Marketplace Orientation?

Smiling businesswoman offering a handshake5 basic principles to follow.

By August J. Aquila

Let’s look at the different focuses or orientations that firms can take toward managing and running their practices and see which ones the traditional pricing methods encourage.

MORE ON GREAT PARTNERSHIPS: How Traditional Fee Methods Hurt Firms | Price to Get the Maximum Fee | 7 Issues in Partner Retirement Planning | Is It Time for a Partner Compensation Checkup? | 13 Points of a Good Compensation Plan | 5 Ways to Keep Your Edge | The Toughest Job in the World: Managing an Accounting Practice | How to Become the Firm of Choice
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Any organization, whether an accounting firm or not, usually tends to have one of four focuses. They are either selling-oriented, product-oriented, production-oriented or marketing-oriented.