What Clients Want from Tech Advisors

The top ten ‘soft’ factors small business owners are looking for before they buy.

By Laurie McCabe
SMB Group

The best small- and medium-size business know that strong financial planning is essential for survival and growth – especially these days when they’re looking for ways to automate financials, streamline planning and budgeting operations, and provide the visibility they need to steer their businesses through changing market conditions.

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The good news for accounting firms is that SMBs are increasingly turning to cloud-based financial solutions that can give them robust capabilities without the hassles of deploying and managing hardware, software, and infrastructure in house. Cloud solutions provide continual access to real-time, consistent information, frequent updates, and continuous innovation. While ERP cloud adoption has trailed in other areas, it’s poised to catch up quickly as businesses get more comfortable with the cloud model.