SURVEY: What Is the Hardest Part of Your Job?

Recruiting remains the sorest spot.

By Randy Johnston and Brian Tankersley
The Accounting Firm Operations and Technology Survey

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Posted on February 4, 2021

One Response to “SURVEY: What Is the Hardest Part of Your Job?”

George
February 10, 2021
Thank you for this. I was surprised to read the high percentage in selecting the correct software for a tax practice. Almost half of solo practitioners and one every 4 large companies is a lot!

That means there is work to be done in the marketing field for companies that sell accounting-related products and services. Some companies are not explaining what their software does well enough.

Accounting Firm Operations and Technology Survey

About the Author

Randy Johnston, Chairman and CEO, Network Management Group Inc., Brian Tankersley, Principal of Tankersley Consulting, and Leslie Garrett, PhD, CEO of Insight Research Group, are the principal authors of the Annual Accounting Firm Operations and Technology Survey Report.

Published by CPA Trendlines, available in softcover and in ebook formats, here:

Accounting Firm Operations and Technology Survey

The report provides easy to understand bar charts and tables featuring three consecutive years of data which highlights trends in the profession. The survey results book also provides tables where survey respondents are segmented by size of firm, making it easy for accounting and tax professionals to benchmark their firm against others of the same size.

Randy Johnston has been an entrepreneur, technologist, and teacher for most of his career. He has helped start and run many businesses and currently owns both Network Management Group Inc. and part of K2 Enterprises. Randy is not afraid to tackle a business management problem or to get his hands dirty answering a low-level technical question. He is best known for his early and on-going expertise in networks, accounting software, paperless, and CPA firm technology. His expertise has grown to touch virtually every technology in the marketplace. He is particularly well known for his Technology Update overview presentation. He helps businesses with strategic technology planning, accounting software selection, document management selection and planning, and business continuity planning.

Brian Tankersley, CPA, CITP, CGMA is a consultant, author, and speaker who specializes in accounting technology issues. Tankersley has spoken in 47 US states, and three Canadian provinces, and writes for major accounting press outlets including CPA Practice Advisor and AccountingWeb. He is also a faculty member for Yaeger CPA Review.

Leslie Garrett, PhD, is the CEO and founder of Insight Research Group, a company dedicated to delivering powerful industry-precise surveys and research data analysis. Leslie serves Edge Marketing, Inc. as a marketing executive and industry analyst with expertise in marketing, public relations, search engine optimization, lead generation, and management. She is instrumental in leading Edge’s corporate consulting and Search Engine Optimization website analytics services, and has experience serving in the accounting and legal industries. Prior to joining Edge, Leslie served as an executive in marketing and management positions in industry and taught marketing and management at the University of Saint Thomas in Saint Paul, Minnesota and at Saint Cloud State University in Saint Cloud, Minnesota.

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