Clients still need context.
By Penny Breslin
It’s Not Just the Numbers
In 1994, in a small hotel meeting room in Colorado Springs, 50 accounting firms were up in arms when the presenter mentioned QuickBooks. They shouted angry comments: “QuickBooks is destroying my business.” “They want to take my clients.” “They are giving people a false sense of security with their commercials that say, ‘If you can write a check, you can do QuickBooks.’”
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The presenter was nervous and asked me what he was to do. I said I use QuickBooks for your company, and I have no idea what I am doing, and I could use an accountant to teach me.
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