Follow the standards.
In the old days you could go into a shoe store and purchase sneakers or gym shoes. Nowadays, there are tennis shoes, running shoes, cross trainers, aerobic shoes, basketball shoes, soccer shoes and the list goes on and on.
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Perhaps the billable hour paradigm soon will go the way of the gym shoe. Accountants need to realize that in pricing their services, one pricing method will no longer do. As with athletic shoes, accounting and consulting services can be priced in many different ways.
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