How to Transform Your Team into Trusted Advisors

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By Donny Shimamoto, CPA, CITP, CGMA
The Center for Accounting Transformation

There’s a secret lurking in the depths of the public accounting world. A hidden treasure, a powerful weapon that can catapult your firm to new heights of success. It’s called “advisory services.” And yet, despite its immense potential, many firms are not yet experiencing its transformative power. Why? Because they’re looking in the wrong place.

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The truth is, advisory services are not just about technical skills and compliance knowledge. It’s a whole different game. And if you want to play and win, you need to invest in your team’s development and give them the tools they need to become trusted advisors.

Posted on June 7, 2023

Donny Shimamoto

About the Author

Donny C. Shimamoto, CPA.CITP, CGMA, is the founder and managing director of IntrapriseTechKnowlogies LLC, a specialized CPA firm dedicated to helping small businesses and middle market organizations leverage strategic technologies, proactively manage their business and technical risks, and enable balanced organizational growth and development. Donny also works with larger organizations as a trusted business advisor, facilitating organizational strategic planning and execution, IT governance and planning, enterprise architecture, information architecture and assurance, business process improvement, and business intelligence initiatives.

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As the founder of The Center for Accounting Transformation, Shimamoto is leading a movement to change the world for the better by empowering and equipping accountants with the leading-edge tools and techniques.

Donny was the first Certified Information Technology Professional (CPA.CITP) in the State of Hawaii and is one of only four in the state. The CITP credential is a specialty designation of the American Institute of Certified Public Accountants (AICPA), that identifies Certified Public Accountants (CPAs) with the unique ability to bridge between business and technology; meeting the strict requirements for a CPA license as well as additional training and experience in technology strategic planning, IT architecture, business process enablement, system development and acquisition, IT audit and control, and IT governance.

The immediate past chairman of the AICPA’s IMTA Executive Committee, Donny has been both influential and critical in several AICPA initiatives including the development of an IT Competency Model for CPAs, and redesign of the CITP Credential. Donny previously co-chaired the AICPA’s Business Intelligence Working Group, researching and creating practice aids in the area of Evidence-based Management, Application & Data Integration, and Information Assurance. Donny has also been involved in the authoring of guidance published by the AICPA on IT Considerations for Risk-Based Auditing and Enterprise Business Intelligence. As a subject matter expert, Donny is often an invited speaker at national and international webinars and a familiar key-note speaker at national-level conferences.

Donny obtained invaluable knowledge and exposure to a wide range of industries and sectors (retail, hospitality, state government, defense, and higher education) while earning his CPA license as a member of PricewaterhouseCoopers LLP's Business Assurance Services, Operational & Systems Risk Management Services, and Management Consulting Services lines of business. With ITK he has expanded his industry expertise to include not-for-profit (social services, foundations, and membership organizations), professional services, small businesses, technology, and mobile professionals.

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