Traditional reports stop short of what businesses need.
By Hitendra Patil
Client Accounting Services: The Definitive Success Guide
If you are wondering whether client accounting services (CAS) needs a different set of reports, you are in the right place. At the same time, it may be confusing how you can produce reports that are different than those your software provides out of the box.
MORE: Help Your Clients Run Their Businesses Better | Set Your Processes Apart in Nine Steps | Five Ways to Overcome CAS Staffing Challenges | Think CAS Isn’t for Your Firm? | Convince Your Firm of CAS Value | Ten Ways to Tell a Client Is Ready for CAS | Launch CAS in Just Eight Steps
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CAS is about the outcomes of your work, from the clients’ perspective. CAS outcomes are useful, insightful, and advise clients in ways that routine, traditional reports cannot deliver. The outcomes you provide from your CAS offering need to relentlessly focus on the relevance, usability and importance from your clients’ point of view. One of my ex-clients, an experienced and expert CPA from San Diego – who had mostly high-net-worth individuals with multiple businesses as his clients – told me, “After 19 years in practice, I realized that small to medium business entrepreneurs are not really concerned with managing their balance sheets. It is the job of the accountant.”
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