Does Firm Culture Still Matter?

A well-defined firm culture is key to building an irresistible employer brand.

By Seth Fineberg
At Large

Who you are and what you stand for as a firm can mean many things, but if you aren’t explicit about what you are about, you may as well say nothing.

MORE: Seth Fineberg

I know this is a bold statement, but over the years, I’ve heard the term “firm culture” tossed around so freely that I daresay, when pressed, that firm leaders will be challenged to have a legitimate answer when asked what it actually is.