By CPA Trendlines Research
Potential clients need to hear from you various ways before they finally recognize your services and understand what you offer.
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Be creative in your marketing use of various media to reach out to the public. A marketing activity should be on your daily to-do list.
- Target Specific Niches: Focus on a niche market such as real estate agents, health care professionals or startups, and tailor your marketing messages accordingly. Once you’ve found a medium that works – email, social media, cold calls – do a niche a week.
- Offer Seasonal Promotions: Provide special deals or packages during tax season or other critical financial periods. Offering a special deal for any tax client who sends all information by, say, February 15, will not only smooth out the tax season but could attract new clients. Mention this in your blog, newsletter, social media page, website, every email.
- Develop an Educational Video Series: Create a series of short videos on tax tips, bookkeeping basics or accounting mistakes to avoid. Promote the video through various media and to special niches.
- Participate in Community Events: Sponsor or attend local events to raise your firm’s visibility in the community. Get creative in how you inform people of your sponsorship.
- Write a Guest Blog or Contribute to Online Publications: Share your expertise by writing for industry-related blogs, magazines or financial news sites. Direct current and potential clients to these publications.
- Utilize Paid Advertising: Use Google Ads, LinkedIn ads or Facebook ads to reach potential clients actively searching for CPA services. Keep track of results.
- Publish a Guide or E-book: Write a helpful guide on topics like “Small Business Tax Deductions” or “Personal Finance for Freelancers” and offer it as a free download on your website. Promote the book on every medium you have.
- Launch a Podcast or Be a Guest on One: Discuss accounting trends, financial strategies and small business management topics to reach a broader audience. Be sure to invite all clients to listen. Don’t forget to mention on social media, your blog and your website, and send emails to specific people who can use the information you present.
- Use Direct Mail Campaigns: Send targeted mail to local businesses, informing them about your services and any current offers. Many companies sell email lists that can be filtered for specific demographics, regions, industries, etc.
- Create a Strong Branding Identity: Make sure your logo, website design and overall brand image convey professionalism and trustworthiness.
Be consistent and continuous with your marketing. If you have the personnel who can handle it, delegate authority and ask for daily reports.