Moss Adams-Baker Tilly Merger: Bigger Isn’t Better. Better Is Better.

Whitman

The one that got away.

By Alan Whitman

As CEO of Baker Tilly from 2015 to 2023, Whitman increased the firm’s revenues from $500 million to $1.5 billion, expanded into 15 new U.S. markets and completed more than 20 domestic and international mergers and acquisitions.

“More than a merger. A multiplier.”

That’s how Moss Adams and Baker Tilly described their recent merger, and I can’t think of a better way to depict such a game-changing deal.

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After leading 20-plus successful mergers and acquisitions that fueled our growth at Baker Tilly during my tenure as CEO from 2015-2023, I’ve learned that any merger should be evaluated based on the mindset: bigger isn’t better; better is better.

It’s not about size. It’s about how the two firms elevate the game by combining forces.