MARKETING & SALES

Five Keys to Successful Marketing

man looking at five giant keys on the ground

And three questions to answer.

By August Aquila
MAX: Maximize Productivity, Profitability and Client Retention

There are, of course, a lot of things you can do to have a successful marketing campaign, but here are five that you should seriously consider.

MORE by August J. Aquila
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  1. Create a marketing culture in your practice. At the end of the day, it’s your firm’s culture that drives results. How would you define your current marketing culture? What is important and rewarded in your firm: bringing in new business, identifying new opportunities for existing clients, generating awareness for the firm in the marketplace, or billable hours and administration? A marketing culture is outward looking and helps your people find ways to expand the practice with profitable work.