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Loren Fogelman, founder of Business Success Solution, is an expert in pricing strategy and sales for accounting firms. A sought-after keynote speaker, she is continually listed among America’s top-ranked business coaches. |
Your fees send a message about your firm.
By Loren Fogelman
The Holistic Guide to Wealth Management
Setting your fees appropriately is one of the primary challenges that accounting professionals face. According to McKinsey, 80 to 90 percent of services are priced too low. Throughout my career, I too have found that most firm owners don’t know how much to charge for their services – and too often they undercharge.
MORE Rory Henry and The Holistic Guide to Wealth Management
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Many firm owners tell me that setting fees can feel like tiptoeing through a pricing minefield. And pricing shouldn’t be taken lightly. This is especially true for wealth management services. The prices you set today will impact your firm’s profit margin as well as your growth for years to come.
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