They can be great tools but you have to use them properly.
By August Aquila
MAX: Maximize Productivity, Profitability and Client Retention
Trade shows have once again become popular since the end of the COVID-19 pandemic. They are great marketing opportunities, but you need to know how to work them. I recently attended a trade show, and it amazed me how “un-marketing” many of the people behind the booths were. What a waste of time and money for their companies!
MORE by August J. Aquila
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Just like any other marketing activity, you need to know how it works to make it work for you. Here are seven benefits and eight tips for trade show marketing.
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