MARKETING & SALES

Where to Focus Marketing for Your Consulting Practice

There are three types. Where have your efforts been?

By August Aquila
MAX: Maximize Productivity, Profitability and Client Retention

There is no silver bullet when it comes to marketing. That does not mean that having a focused marketing plan is not of critical importance to the success of your consulting practice. At last count, there were more than 15 different marketing tools that you can use to support your sales efforts, to generate leads and to get prospects to select your firm.

MORE by August J. Aquila
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The first question that comes to mind is, “Which of the marketing tools should my firm use?” Only you can answer that question, but here are some other things to consider in reaching your decision:

  • What do I or my consultants like to do when it comes to marketing?
  • What are we trying to accomplish? Do you need leads, name recognition, publicity, promotional material, online presence, etc.?