Which segment will you target?
By August Aquila
MAX: Maximize Productivity, Profitability and Client Retention
We’ve discussed marketing audits. Once we have some firmwide objectives, we need to select strategies. There are many ways to accomplish something, and it is necessary to select how you are going to go about doing it.
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Let’s look at four different strategies.
- Cost Reduction. As new forms of technology and artificial intelligence enter the workplace, it is increasingly possible to achieve a competitive advantage by using them to reduce the cost-of-service delivery. Tax processing software is a common example that firms have used over the last 20 years. AI could help firms reduce costs in multiple areas of the firm, from tax research to improving processes.
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