Why Strategic Planning Matters More Than Ever

Ten benefits and ten challenges.

diagram
Based on a concept by Eric Teller, director of Google X

By Matt Rampe

Our world is changing at an increasing rate.

Eric Teller, CEO of Google X research and development lab, says that “even though human beings and societies have steadily adapted to change, on average, the rate of technological change is now accelerating so fast that it has risen above the average rate at which most people can absorb all these changes.”

GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

This probably will not come as a surprise. Artificial intelligence, cloud-based solutions, automation and data analytics are rapidly advancing and changing the way accountants work forever.

And the rate of change is not limited to just technology. Barry Melancon, former CEO of the AICPA, said, “We faced a level of disruption none of us had ever experienced before,” at the end of 2020, but the changes have not stopped or slowed. Similarly, in an Accounting Today article, current AICPA CEO Mark Koziel said, “You’re going to hear, ‘Disrupt, disrupt, disrupt.’ I hate that word. How many people want to be disrupted? How many people want a root canal? But the whole marketplace is being disrupted – it’s not just us.”