Is Bigger Better? Yes.

businessman hand holding puzzle pieces

Size sells, like it or not.

By Domenick J. Esposito
8 Steps to Great

While conventional wisdom tells us that better is better, it’s plain and simple nonsense when it comes to midsized CPA firms and a convenient excuse for a less than stellar growth by a firm’s partner group.

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Just look at “better” through the lens of the marketplace for both existing and prospective clients and talent.