ACCOUNTING ARC

The Feedback Mistake That Costs You Your Best People | ARC

Intent, tone and delivery matter just as much as the message itself. 

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Originally published Feb. 5, 2026
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Accounting ARC
With Liz Mason, Byron Patrick, and Donny Shimamoto
Center for Accounting Transformation

Build a 7-figure firm in just 4 hours a week!

One poorly handled conversation can undo months—or years—of trust. In this episode of Accounting ARC, Donny Shimamoto, CPA.CITP, CGMA, Byron Patrick, CPA.CITP, and Liz Mason, CPA, unpack why difficult feedback often fails, how leaders can communicate with greater intention, and what separates constructive coaching from conversations that send employees looking for another job.

The conversation starts with a story familiar to anyone who has ever hovered over the “Send” button on a difficult message.

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Mason, founder and CEO of High Rock Accounting, recalls proposing a conference talk with a deliberately provocative title — a reminder that most professionals feel the tension between holding the line and keeping the peace. The point, she says, is not to sanitize reality. It is to learn how to hold people accountable without turning it into a personal attack.