Ryan Lazanis: How to Build the Firm that Suits Your Lifestyle

Bigger isn’t better if it creates headaches.

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The Disruptors
With Liz Farr for CPA Trendlines

Ryan Lazanis started his previous firm, Xen Accounting, a 100% online accounting firm because he thought he could have a better life if he started his own business. Now, he teaches firm owners from around the world how to build firms that support their lifestyles.

“Your business is there to serve your lifestyle. We often lose sight of that,” Lazanis says. Instead, firm owners should think about what makes them happy and how their business will help them get there.

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“Growing your firm should start with that concrete end in mind. Work backward to see what you should be doing next and how big you want your firm to be. “A lot of firms are able to grow, but to the detriment of someone’s work-life balance,” he said. Adding to the top line can also mean “we’re driving ourselves into the ground.”

Instead, Lazanis wants “to help firm owners create a business model that can scale, where we can add to the top line, but in a more reasonable fashion where we’re not adding to our existing workload.”

Posted on May 22, 2023

Liz Farr

About the Author

Liz Farr, CPA, is a special contributor to CPA Trendlines, bringing an insider's clear-eyed view of the tax and accounting business and a passion for advancing the profession.

She's the host of the hit CPA Trendlines podcast series "The Disruptors," available everywhere: Apple, Google, Spotify, iHeart, Deezer, Amazon Music and Audible, Player FM, Audacy, Gaana (India), and Boomplay (Africa).

As founder and proprietor of Farr Communications, she is the secret weapon that her clients use to get their messages out. She has written blog posts, web content, articles, white papers, case studies and books for accountants and accounting tech companies. Her specialty is ghostwriting for coaches and consultants who want to move accountants into the future. She can bridge the gap between the dream these visionaries have for the future and the mindset and reality that today’s accountants are living in.

Five of her past and current clients have been named to Accounting Today’s annual list of 100 most influential in accounting. She has written under her name for the Journal of Accountancy, Intuit’s Firm of the Future blog and AccountingWEB. She has also appeared in Forbes, CFO.com, and Accounting Today.

Farr has a broad educational background, studying biochemistry at the University of Munster, Germany, and obtained her bachelor's degree as a double major in biochemistry and German at the University of New Mexico. She also studied German, Spanish, computer science and linguistics at the University of Wisconsin-Madison and continued her studies in linguistics at the University of Washington. She earned her master's degree in accounting in 2004 from the Robert O. Anderson School of Management at the University of New Mexico, qualifying as a licensed CPA in 2005.

Professionally, Liz began as a tax preparer at H&R Block before working at several local CPA firms in the Albuquerque, N.M. area. At her last assignment as a tax manager, she helped a team develop streamlined processes for getting tax returns out faster and more accurately.

After spending 15 years working as an accountant in the Albuquerque, N.M., area, she traded in her ten-key for a pen and has been writing full time since 2018.

She can be contacted at Farr Communications.

When she’s not writing or studying the accounting business, she’s hiking or skiing in the mountains of New Mexico.

Click here for more by Liz Farr

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