Here’s what you’re looking for: August J. Aquila

MARKETING & SALES

Where to Focus Marketing for Your Consulting Practice

There are three types. Where have your efforts been?

By August Aquila
MAX: Maximize Productivity, Profitability and Client Retention

There is no silver bullet when it comes to marketing. That does not mean that having a focused marketing plan is not of critical importance to the success of your consulting practice. At last count, there were more than 15 different marketing tools that you can use to support your sales efforts, to generate leads and to get prospects to select your firm.

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The first question that comes to mind is, “Which of the marketing tools should my firm use?” Only you can answer that question, but here are some other things to consider in reaching your decision:

  • What do I or my consultants like to do when it comes to marketing?
  • What are we trying to accomplish? Do you need leads, name recognition, publicity, promotional material, online presence, etc.?

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MARKETING & SALES

Six Ways to Market Your Technology Consulting Practice

And three questions to ask first.

By August Aquila
MAX: Maximize Productivity, Profitability and Client Retention

Computer consulting has evolved over the last 30 years and there are more choices than ever before. In fact, it is much more than just a computer and is now rebranded as technology consulting.

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Recent changes in technology will force us to learn a new type of technology consulting. Despite your current level of technology consulting sophistication, you will still need to market your services.

Get started by asking yourself (your team) the following three questions:
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MARKETING & SALES

Five Reasons to Use Change Orders

Senior businessman and another businessman talking

And five steps to follow.

By August Aquila
MAX: Maximize Productivity, Profitability and Client Retention

Accounting firms, like any other professional service providers, may use change orders for several reasons. Here are a few key reasons why accounting firms should consider utilizing change orders:

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  1. Scope of work changes: Change orders allow accounting firms to document and address any changes in the scope of work requested by their clients. These changes could involve additional services, alterations to existing services, or changes in project timelines. By using change orders, accounting firms can clearly define the new requirements and avoid any misunderstandings or disputes with their clients.

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MARKETING & SALES

Four Benefits of Progress Billing

smiling man working at laptop in office with glass walls

How to set up your system, starting with progress reports.

By August Aquila
MAX: Maximize Productivity, Profitability and Client Retention

There are many things that are critical for a successful client service engagement. In my mind, there are two that should be at the top of your list. Number one is providing the client with a progress report or reports. Number two is making sure that you progress bill and provide a change order if the scope of the engagement changes. Doing both ensures that you will have a happy client and get paid promptly for your services.

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Progress reports are an essential tool for professional services firms, and they keep the client informed about the status of the engagement. They also serve to help you communicate with the client, especially when there are changes in the scope of the engagement. They also help clients keep track of their projects and ensure that they are on track to meet their goals.
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MARKETING & SALES

Put Trade Shows to Work for Your Marketing

woman holding tablet and smiling, talking to man at trade show

They can be great tools but you have to use them properly.

By August Aquila
MAX: Maximize Productivity, Profitability and Client Retention

Trade shows have once again become popular since the end of the COVID-19 pandemic. They are great marketing opportunities, but you need to know how to work them. I recently attended a trade show, and it amazed me how “un-marketing” many of the people behind the booths were. What a waste of time and money for their companies!

MORE by August J. Aquila
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Just like any other marketing activity, you need to know how it works to make it work for you. Here are seven benefits and eight tips for trade show marketing.
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