Here’s what you’re looking for: August J. Aquila

ADVISORY & CONSULTING

How Profitable Are You Making Your Clients?

How does your firm measure up?

By August Aquila
MAX: Maximize Productivity, Profitability and Client Retention

There are many ways that a firm can evaluate itself, but there is only one way that really counts. At the end of the year, you must determine how you have made your major clients more profitable.

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Remember that 80 percent of your profit still comes from 20 percent of your clients. That also means, as I recently heard, that only 20 percent of your efforts go to the clients who produce 80 percent of your revenue. Think about that for a minute. If you don’t provide your clients with profit improvement ideas, you should start thinking about it now. This is critical, not only to them but also to your long-term survival.
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MARKETING & SALES

Four Tips for Developing Your Marketing Plan

Plus five questions to ask first.

By August Aquila
MAX: Maximize Productivity, Profitability and Client Retention

It makes no difference what size practice you have. The following tips apply if you are developing an individual marketing plan, a departmental plan or one for the entire firm.

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From an overview perspective you will want to consider the following five questions:

  1. What will be the range of services you offer?

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PRO Member Exclusive

The Twelve Fundamentals of Planning

man seated at desk and smiling while working on laptop in corner office with large windows

When did you last think about your business?

By August Aquila
MAX: Maximize Productivity, Profitability and Client Retention

There is no time like the present to get ready for the future. Here is a checklist of 12 things you should thinking about.

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Remember planning never stops. Our environment is constantly changing.

  1. What business am I in? Are you in the automobile business or the transportation business? One is very narrowly defined and the other can broadly include anything that moves people or products. Make sure you understand your business model and purpose.

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GROWTH STRATEGIES

Get All the Referrals You Deserve

smiling man talking on phone in office

Six questions to ask.

By August Aquila
MAX: Maximize Productivity, Profitability and Client Retention

You would think that if you do a good job, you should get all the referrals you need. Unfortunately, this is not always the case.

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Sometimes, you must ask clients and referral sources for referrals. And many times, professionals just don’t know how to ask.
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PRO Member Exclusive

Think Strategically About Profitability

businessman turning compass labeled "strategy" like a steering wheel

Use this portfolio evaluation tool.

By August Aquila
MAX: Maximize Productivity, Profitability and Client Retention

Can you ever spend too much time thinking strategically about your accounting and consulting practice? If you are like most professionals, you usually have outlined some goals. You know where you want to go.

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The real question you must ask is this: “Do you know the best way to get there?” In other words, “What’s your strategy?”
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