Bill Reeb, Author at CPA Trendlines

If You Don’t Eat What You Kill, What Do You Eat?

Clearing up confusion over partner compensation in the one-firm concept. BONUS: The four phases of goal-setting.

By Bill Reeb

We are picking up this column with the goal-setting process. After we have this discussion we can move to the next phase, which is reviewing how we would evaluate the actual performance outlined below, and how that performance assessment would impact pay, assuming the firm was on budget, over budget, or under budget.

MORE: 3 Ways to Emphasize the One-Firm Concept | 8 Steps for a Successful Change Process | Building Competency on Every Level | Change Happens: How to Master It.
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Accountability for Partners

For partners, accountability is best described as having a system in place that rewards partners for following processes and procedures, living up to their roles and responsibilities, and implementing the firm’s strategy. And on the other side, it provides sanctions when partners don’t do the above.
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PAY & COMPENSATION

3 Ways to Emphasize the One-Firm Concept

… and 8 likely obstacles.

By Bill Reeb

In the past, we’ve written a multi-part series on partner compensation that started out discussing the following:

The Eat What You Kill (EWYK) model of operations and how that impacts partner compensation
The most common criteria used in EWYK partner compensation formulas
The Building a Village (BAV), or one-firm concept, model of operations and why partner voting has to be addressed to clear the way for changing partner compensation
Addressing the retirement issue and separating it from partner compensation so that you are finally positioned to create a BAV partner compensation model

MORE BILL REEB: 8 Steps for a Successful Change Process | Building Competency on Every Level | Change Happens: How to Master It.
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Based on our experience, these are all issues that need to be discussed and addressed before a firm WILL make the decision to move from an EWYK to a BAV compensation system.
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FEATURED

8 Steps for a Successful Change Process

Plus 4 common attacks to anticipate.

By Bill Reeb

We pick up in Part 3 of this column series with some additional changes in best practices that will help you better focus your talent on what is truly important to the firm’s future.

Parts 1 and 2: Change Happens: How to Master It. | Building Competency on Every Level
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As well, we will review a few simple change management strategies and approaches to propel the successful changes and transformations you and your organization desire to make. So, let’s get started.
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FEATURED

Building Competency on Every Level

diagram — **Work is passed down to the next level once the saturation point has been reached.**

Including 3 key initiatives in most strategic plans.

By Bill Reeb

Let’s discuss how firms need to alter their thinking as to what best practices might look like near term to better position themselves for the future that is almost here NOW.

MORE: Change Happens: How to Master It.
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First of all, which I have covered numerous times before, we have to truly address from a workload perspective the prevalence of the Upside-Down Pyramid™ in firms.
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INNOVATION & CHANGE MANAGEMENT

Change Happens: How to Master It.

What’s next: “Smart” helmets powered by AI and AR.

By Bill Reeb

“Change” isn’t something you are expected to do once in a while anymore, but rather, “change” is something we are asked to do constantly.

MORE ON PERFORMANCE MANAGEMENT: What Happens When You DON’T Push Work Down | Why You Must Constantly Push Work Down
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Even while one change is in process, we often are asked to start another change.

Bill Reeb

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Bill Reeb, CPA, CITP, CGMA, is CEO and co-founder of The Succession Institute LLC and 2019-2020 chair of the AICPA.

Bill has been consulting for three decades to all sizes of businesses, from Mom and Pop operations to Fortune 100 companies, primarily in the areas of strategy, leadership and change management.

He decided to add the credentials of CPA behind his advisory work and became a CPA in 1986. Prior to his life as a CPA, he worked for IBM in sales back in the late 70’s. As an entrepreneur, Bill has founded seven small businesses, he had two ladies clothing stores, one retail computer software store, a software development firm, a computer consulting firm, a CPA firm, and his current management consulting firm - Succession Institute, LLC.

As an award-winning public speaker, Bill lectures throughout the U.S. and Canada to thousands of executives and CPAs each year. In addition, he has been featured on numerous video-taped and live television programs. As an award-winning author, Bill is internationally published with hundreds of articles and columns to his credit. He currently authors a bi-monthly column called “In the Bill-iverse” which is distributed by a number of State CPA Societies as part of their Practice Management e-newsletter. Besides being published by various magazines, journals and newspapers, Bill and his partner Dom have co-authored two books on Succession titled Securing the Future: Building Your Firm’s Succession Plan with its companion field guide called, Securing the Future: Implementing Your Firm’s Succession Plan. He and his partner also co-authored the Succession Resource Center website materials for PCPS in 2008 and the fourth edition of their consulting book called Becoming A Trusted Business Advisor: How to Add Value, Improve Client Loyalty, and Increase Profits. Finally, Bill’s newest book is titled The Overachiever’s Guide to Getting Unstuck: Replan, Reprioritize and Reaffirm. All of their books have been published by the American Institute of Certified Public Accountants (the AICPA).

Bill is an active volunteer within his profession having served in many leadership roles. He serves as an advisory board member of CPAFMA and KROST CPAs. For the AICPA, he is a past and current member of the Board of Directors and Council, past Commissioner on the National Accreditation Commission, and the 2018-2019 Vice Chair of the AICPA, putting him in line to become AICPA Chairman for the 2018-2019 term.

Bill has been honored by being named as a CPA Ambassador, was presented the Pathfinder Award and served as the Texas Vision Delegate. Accounting Today has recognized his efforts by listing him as one of the Top 100 Most Influential CPAs, CPA Magazine has named him as one of the Top 100 Most Influential Practitioners, and Inside Public Accounting has listed him as one of the top 10 most recommended CPA firm consultants.

Finally, Bill enjoys a number of hobbies. He is an avid golfer, skier, and enjoys being active. He spends the majority of his free time as an instructor teaching (as well as continually learning) six different styles

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