MOVE Announces Best Firms for Women, Best Firms for Equity Leadership

Pinched between immediate capacity shortfalls and applying talent to innovation, firms are crafting new ways to recognize and reward women’s resilience.

By Bonnie Buol Ruszcyk

You can’t go the distance on an empty tank.

It takes pacing, re-fueling and constant systems checks to achieve long-term goals, for both accounting and advisory firms and women in the profession. Individual career sustainability is essential for firm growth – and vice versa.

In the recently released 2023 Accounting MOVE Project report, a talent-starved profession receives a fresh influx of strategies and inspiration for investing in the women it must attract and retain to achieve short goals and survive long-term. With nearly 75% of accounting firm leaders eligible for retirement, and accounting degree college enrollment continuing to drop, the profession is at a crossroads. It is more important than ever for firms to find ways to attract and retain employees to not only meet increasing client needs, but to simply survive. So, what are firms that are outpacing the industry doing differently?

MORE: Jina Etienne: Practice Fearless Inclusion | CSR for CPAs: The Missing IngredientNew Study: Embracing Diversity in Accounting |Why the Diversity Problem Won’t Be ‘Fixed’ |Sponsorship Might Keep Talent from Exiting | New Study: Embracing Diversity in Accounting
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The Accounting MOVE Project report finds firms embracing the new super skill of career sustainability are rising to the occasion. For women, career sustainability addresses the capacity to maintain motivation and energy at every step, while rebalancing the personal and professional with each engagement. For firms, it engenders a leadership culture, defining new capabilities, qualifications, and measurements for unmapped growth. And for both, this super skill is the ability to “skate to where the puck is” on slanted ice through upended physics. Through it all, mutual respect and collaboration remains paramount, the inescapable legacy of the workplace upheaval brought on by the pandemic.

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Are You Ready to Become a Data Analyst?

The right dashboards can optimize your data … and your value.

By Bonnie Buol Ruszczyk

Business leaders are constantly called upon to make snap – yet important – decisions. Yet, poring through spreadsheets, reports and financial statements can be a laborious and time-consuming process, especially for those who need to act on urgent matters.

MORE: SURVEY: Zoom, Teams Top Meeting Choices | Are You Using Too Many Monitors? Or Not Enough? | One in Four Firms Replaces Servers by Schedule | You’re Probably Not Reading This on an iPad | 52% of Firms Look Outside for IT Support | Pandemic? What Pandemic? | Today’s Top 3 Problems: Staffing, Workflow and Tech
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This is where data visualization tools can be a tremendous boon to organizations. Automatically pulling from various data sources, these cloud-based, interactive dashboards present business data visually using charts, graphs and other widgets. Once designed, these repositories save precious time for analysts, managers and key decision-makers, allowing them to focus on the information and analysis rather than on the grueling process of gathering it and creating reports.

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Marketing: Not Just for Partners Anymore

Let people at all levels show their strengths.

By Bonnie Buol Ruszczyk
Bridging the Gap

Firmwide initiatives that bridge generations aren’t limited to process refinements and Lean-style efficiency efforts. Dramatic changes in marketing have accompanied the digital revolution, and today’s most successful firms are embracing their new opportunities. Marketing is yet another avenue for bringing together old and young firm members and enhancing mutual understanding as everyone works to benefit the firm’s growth.

MORE: How to Close the Generation Gap | Eliminate Mystery through Communication | Leadership Growth Is a Two-Way Street | How to Encourage Firm Ownership | Change When? Continuously | Win with an Intentional Culture | Each Generation Must Change
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Marketing in the accounting industry has an interesting, and fairly short, history. It is not unusual to find partners who still remember when it was against AICPA rules to advertise, market, directly solicit or even participate in competitive bidding. Virtually non-existent for most of the 20th century, accounting marketing has evolved at a rather slow pace even since the rules were changed with the Bates ruling in 1978.
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Marketing Is Not Just for Partners Anymore

Younger and older businesswoman looking at laptop at outdoor cafe4 approaches to successfully embracing marketing.

By Bonnie Buol Ruszczyk
Bridging the Gap

Firmwide initiatives that bridge generations aren’t limited to process refinements and Lean-style efficiency efforts.

MORE: A Simple Way to Dissolve the Generational Gap | Growing, Developing Future Leaders Is a Two-Way Street | They Don’t Want to Be Owners! | The Culture of Continuous Improvement | A Winning Culture Is an Intentional Culture | A Call for Change: An Open Letter to Each Generation
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

Dramatic changes in marketing have accompanied the digital revolution, and today’s most successful firms are embracing their new opportunities. Marketing is yet another avenue for bringing together old and young firm members and enhancing mutual understanding as everyone works to benefit the firm’s growth.
READ MORE →