Here’s what you’re looking for: Bonnie Buol Ruszczyk

LEADERSHIP

Kassi Rushing: Your Culture Is What You Reward | MOVE

Leaders must align everyday decisions with the flexibility, innovation, and growth they promise employees.

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Optimize Profits, Delight Clients, & Build a Top-Value Firm!

MOVE Like This
With Bonnie Buol Ruszczyk
For CPA Trendlines Research

In this episode of MOVE Like This, Bonnie Buol Ruszczyk sits down with Kassi Rushing, strategist and speaker with Kassi Rushing Consulting, to explore what future-ready accounting firms need from their people strategies, and why culture, caregiving, leadership development, and business performance are increasingly difficult to separate.

Rushing, who has spent 20 years working in and with the accounting profession, says firms have made significant progress in recognizing people as a critical business asset. But understanding that people matter and creating an environment where they can do their best work are two different things, particularly as firms navigate AI, changing workforce expectations, and significant demographic shifts.

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One example came from a firm that added a simple question to its employee survey: How many employees identify as caregivers? Leadership expected some but was surprised to learn that more than half of its professionals did. Many weren’t simply caring for children; they were simultaneously helping aging parents, stepparents, siblings, or others. The finding prompted the firm to reconsider everything from when it scheduled social events to whether its benefits, training, and leave programs actually reflected employees’ lives.

For Rushing, the lesson is simple: firms can’t support people they haven’t taken the time to understand.

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LEADERSHIP

Randy Crabtree: What if Vulnerability’s What Leaders Need Most? | MOVE Like This

When leaders admit they don’t have all the answers, they create room for others to contribute.

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Optimize Profits, Delight Clients, & Build a Top-Value Firm!

MOVE Like This
With Bonnie Buol Ruszczyk
For CPA Trendlines Research

Randy Crabtree founded an accounting firm, then came to a difficult realization: Being its founder didn’t make him the right person to lead it. His decision to step aside as managing partner of Tri-Merit opens a bigger conversation about what happens when leaders admit they don’t have all the answers.

On MOVE Like This, Crabtree joins host Bonnie Buol Ruszczyk to explore how vulnerability can build trust, help people find roles that fit their strengths, and give teams the confidence to try something new. Now retired from Tri-Merit and focused on speaking, advising, and The Unique CPA podcast, he challenges a leadership model that asks people to appear invulnerable while carrying more than they can sustain.

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Crabtree’s perspective on vulnerability is deeply personal. Twelve years ago, he suffered a stroke. While his physical recovery was relatively quick, the mental recovery took years as he dealt with panic attacks, PTSD, and depression. That experience forced him to acknowledge something leaders are often conditioned to resist: he couldn’t do everything himself. It also prompted him to question other things he had long accepted as true about work and leadership, including the idea that leaders always need to have the answers, hide weakness, and prove their value by how much they can carry.

That questioning eventually led Crabtree to one of the most difficult decisions of his career.

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ACCOUNTING ARC

Donny Shimamoto: Build Careers That Bend, Not Break | MOVE Like This

Flexible systems help accounting professionals remain, contribute, and advance when life’s responsibilities change.

This is a preview. The complete 1-hour video episode, with commentary and transcript, is first available exclusively to PRO Members | Go PRO here
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Optimize Profits, Delight Clients, & Build a Top-Value Firm!

MOVE Like This
With Bonnie Buol Ruszczyk
For CPA Trendlines Research

When caregiving responsibilities collide with work, even the most committed professionals can find themselves questioning whether their careers are still sustainable.

In this episode of MOVE Like This, Donny Shimamoto, CPA.CITP, CGMA, managing director of IntrapriseTechKnowlogies and inspiration architect at the Center for Accounting Transformation, joins Bonnie Buol Ruszczyk to discuss what accounting firms can do to better support employees with caregiving responsibilities. Drawing from his own experience as a caregiver and his firm’s long-standing flexible work model, Shimamoto explains why supporting caregivers isn’t about creating complicated new policies. Instead, it’s about building thoughtful systems, training managers, and planning work in ways that recognize employees have lives outside the office.

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Shimamoto shares how becoming a caregiver for his great-aunt changed his own perspective on the issue. While many people associate caregiving with raising young children, his experience highlighted how responsibilities for aging parents, relatives, and others often arrive unexpectedly and affect employees across every stage of their careers. Rather than viewing caregiving as a temporary accommodation for a small group of employees, he believes firms should recognize it as a reality that will affect nearly everyone at some point in their lives.

That shift in thinking changes how organizations design policies, manage workloads, and retain experienced professionals.

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LEADERSHIP

Leah Yoneda: Future Partners Need More Than a Networking Script | MOVE Like This

Sustainable growth comes from cultivating trust over time—not collecting contacts, memorizing sales scripts or forcing professionals into uncomfortable networking routines.

This is a preview. The complete 1-hour video episode, with commentary and transcript, is first available exclusively to PRO Members | Go PRO here
Sponsored by Radical Pricing by Jody Padar, CPA | See Today’s Special Offer
Subscribe to CPA Trendlines Research podcasts anywhere: Apple, Google/YouTube, Spotify, iHeart, Deezer, Amazon Music, Audible, Player FM, Audacy, RSS.

Optimize Profits, Delight Clients, & Build a Top-Value Firm!

MOVE Like This
With Bonnie Buol Ruszczyk
For CPA Trendlines Research

In this episode of MOVE Like This, Bonnie Buol Ruszczyk sits down with Leah Yoneda, founder and CEO of Golden Ginkgo Group, to explore why so many talented accounting professionals struggle with business development and why the problem often has less to do with personality than with how firms define, teach, and reward growth.

Yoneda argues that firms frequently wait until professionals are on the doorstep of partnership before introducing business development, then expect them to master an entirely different skill set with little guidance or support.

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Rather than treating relationship building as a long-term professional competency, many firms reduce it to a one-time training session or a list of networking tactics. She believes this approach sets professionals up for unnecessary stress and overlooks the fact that meaningful business development takes years to develop.

A significant portion of the conversation focuses on introversion and the misconceptions surrounding it.

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LEADERSHIP

Shannon Stone-Winding: The Workforce Was Built for a Life That No Longer Exists | MOVE Like This

As caregiving responsibilities expand across generations and definitions of family, employers have an opportunity to rethink how work gets done — and keep valuable people in the process.

This is a preview. The complete 1-hour video episode, with commentary and transcript, is first available exclusively to PRO Members | Go PRO here
Sponsored by Radical Pricing by Jody Padar, CPA | See Today’s Special Offer

Subscribe to CPA Trendlines Research podcasts anywhere: Apple, Google/YouTube, Spotify, iHeart, Deezer, Amazon Music, Audible, Player FM, Audacy, RSS.

Optimize Profits, Delight Clients, & Build a Top-Value Firm!

MOVE Like This
With Bonnie Buol Ruszczyk
For CPA Trendlines Research

In this episode of MOVE Like This, Shannon Stone-Winding, President and CEO of the Business Alliance of Colleges and Employers (BACE), joins Bonnie Buol Ruszczyk to explore caregiving through a much broader lens: what does it mean for an organization to truly care for its people?

Shannon brings both a professional and deeply personal perspective to the conversation. In addition to her work connecting employers, colleges, and emerging talent, she has spent 20 years as the primary caregiver for her husband, a 100% service-connected disabled Marine Corps veteran.

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That experience has shaped how she thinks about caregiving, workplace culture, and what employees need to remain and thrive in their careers.

Shannon’s current caregiving research grew from a conversation at a diversity symposium, where accounting professionals began sharing examples of how firms were responding to employees’ changing needs.

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