Michael Annichine: Why Women’s Health Belongs in the Career Conversation | MOVE Like This

Are women’s own healthcare needs being heard?
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MOVE Like This
With Bonnie Buol Ruszczyk
For CPA Trendlines Research

The 2026 Accounting MOVE Project report examines how caregiving affects women’s careers. A newly released MOVE Like This episode explores another part of that conversation: whether women’s own healthcare needs are being heard.

Supporting women’s careers requires understanding the lives they lead beyond work.

That connection comes into focus with the release of the 2026 Accounting MOVE Project report, Caught in the Middle: How Caregiving Pressures Are Reshaping Women’s Careers in Public Accounting, which examines how caregiving pressures affect advancement in public accounting. Among participating firms, 47% reported seeing caregiving slow progress toward promotion or partnership, and 76% said the career impact falls mostly on women.

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Released alongside the report, this episode of MOVE Like This broadens the discussion to women’s health. Host Bonnie Buol Ruszczyk talks with Michael Annichine, CEO of Magee-Womens Research Institute & Foundation at the time of the recording, about gaps in medical research, the importance of listening, and what happens when women’s concerns are dismissed.

The conversation offers a useful perspective for accounting leaders considering the report’s findings: Understanding what people need is only the beginning. Institutions also have to act on what they learn.

Editor’s note: This episode was recorded April 16, 2024. References to the president refer to then-President Joe Biden. Discussion of federal initiatives, research funding, and diversity, equity, and inclusion reflects the context at the time of recording.

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Kassi Rushing: Your Culture Is What You Reward | MOVE

Leaders must align everyday decisions with the flexibility, innovation, and growth they promise employees.

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MOVE Like This
With Bonnie Buol Ruszczyk
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In this episode of MOVE Like This, Bonnie Buol Ruszczyk sits down with Kassi Rushing, strategist and speaker with Kassi Rushing Consulting, to explore what future-ready accounting firms need from their people strategies, and why culture, caregiving, leadership development, and business performance are increasingly difficult to separate.

Rushing, who has spent 20 years working in and with the accounting profession, says firms have made significant progress in recognizing people as a critical business asset. But understanding that people matter and creating an environment where they can do their best work are two different things, particularly as firms navigate AI, changing workforce expectations, and significant demographic shifts.

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One example came from a firm that added a simple question to its employee survey: How many employees identify as caregivers? Leadership expected some but was surprised to learn that more than half of its professionals did. Many weren’t simply caring for children; they were simultaneously helping aging parents, stepparents, siblings, or others. The finding prompted the firm to reconsider everything from when it scheduled social events to whether its benefits, training, and leave programs actually reflected employees’ lives.

For Rushing, the lesson is simple: firms can’t support people they haven’t taken the time to understand.

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Randy Crabtree: What if Vulnerability’s What Leaders Need Most? | MOVE Like This

When leaders admit they don’t have all the answers, they create room for others to contribute.

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MOVE Like This
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Randy Crabtree founded an accounting firm, then came to a difficult realization: Being its founder didn’t make him the right person to lead it. His decision to step aside as managing partner of Tri-Merit opens a bigger conversation about what happens when leaders admit they don’t have all the answers.

On MOVE Like This, Crabtree joins host Bonnie Buol Ruszczyk to explore how vulnerability can build trust, help people find roles that fit their strengths, and give teams the confidence to try something new. Now retired from Tri-Merit and focused on speaking, advising, and The Unique CPA podcast, he challenges a leadership model that asks people to appear invulnerable while carrying more than they can sustain.

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Crabtree’s perspective on vulnerability is deeply personal. Twelve years ago, he suffered a stroke. While his physical recovery was relatively quick, the mental recovery took years as he dealt with panic attacks, PTSD, and depression. That experience forced him to acknowledge something leaders are often conditioned to resist: he couldn’t do everything himself. It also prompted him to question other things he had long accepted as true about work and leadership, including the idea that leaders always need to have the answers, hide weakness, and prove their value by how much they can carry.

That questioning eventually led Crabtree to one of the most difficult decisions of his career.

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Donny Shimamoto: Build Careers That Bend, Not Break | MOVE Like This

Flexible systems help accounting professionals remain, contribute, and advance when life’s responsibilities change.

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MOVE Like This
With Bonnie Buol Ruszczyk
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When caregiving responsibilities collide with work, even the most committed professionals can find themselves questioning whether their careers are still sustainable.

In this episode of MOVE Like This, Donny Shimamoto, CPA.CITP, CGMA, managing director of IntrapriseTechKnowlogies and inspiration architect at the Center for Accounting Transformation, joins Bonnie Buol Ruszczyk to discuss what accounting firms can do to better support employees with caregiving responsibilities. Drawing from his own experience as a caregiver and his firm’s long-standing flexible work model, Shimamoto explains why supporting caregivers isn’t about creating complicated new policies. Instead, it’s about building thoughtful systems, training managers, and planning work in ways that recognize employees have lives outside the office.

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Shimamoto shares how becoming a caregiver for his great-aunt changed his own perspective on the issue. While many people associate caregiving with raising young children, his experience highlighted how responsibilities for aging parents, relatives, and others often arrive unexpectedly and affect employees across every stage of their careers. Rather than viewing caregiving as a temporary accommodation for a small group of employees, he believes firms should recognize it as a reality that will affect nearly everyone at some point in their lives.

That shift in thinking changes how organizations design policies, manage workloads, and retain experienced professionals.

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Leah Yoneda: Future Partners Need More Than a Networking Script | MOVE Like This

Sustainable growth comes from cultivating trust over time—not collecting contacts, memorizing sales scripts or forcing professionals into uncomfortable networking routines.

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MOVE Like This
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In this episode of MOVE Like This, Bonnie Buol Ruszczyk sits down with Leah Yoneda, founder and CEO of Golden Ginkgo Group, to explore why so many talented accounting professionals struggle with business development and why the problem often has less to do with personality than with how firms define, teach, and reward growth.

Yoneda argues that firms frequently wait until professionals are on the doorstep of partnership before introducing business development, then expect them to master an entirely different skill set with little guidance or support.

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Rather than treating relationship building as a long-term professional competency, many firms reduce it to a one-time training session or a list of networking tactics. She believes this approach sets professionals up for unnecessary stress and overlooks the fact that meaningful business development takes years to develop.

A significant portion of the conversation focuses on introversion and the misconceptions surrounding it.

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Shannon Stone-Winding: The Workforce Was Built for a Life That No Longer Exists | MOVE Like This

As caregiving responsibilities expand across generations and definitions of family, employers have an opportunity to rethink how work gets done — and keep valuable people in the process.

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MOVE Like This
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In this episode of MOVE Like This, Shannon Stone-Winding, President and CEO of the Business Alliance of Colleges and Employers (BACE), joins Bonnie Buol Ruszczyk to explore caregiving through a much broader lens: what does it mean for an organization to truly care for its people?

Shannon brings both a professional and deeply personal perspective to the conversation. In addition to her work connecting employers, colleges, and emerging talent, she has spent 20 years as the primary caregiver for her husband, a 100% service-connected disabled Marine Corps veteran.

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That experience has shaped how she thinks about caregiving, workplace culture, and what employees need to remain and thrive in their careers.

Shannon’s current caregiving research grew from a conversation at a diversity symposium, where accounting professionals began sharing examples of how firms were responding to employees’ changing needs.

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Mandy Gallagher: Caregiving Isn’t a Side Issue – It’s a Workforce Issue | MOVE Like This

“Flexibility should be used as a tool for success. It shouldn’t be the exception.” 

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MOVE Like This
With Bonnie Buol Ruszczyk
For CPA Trendlines Research

In this episode of MOVE Like This, Mandy Gallagher, lead manager of Women’s Initiatives at the AICPA, joins Bonnie Buol Ruszczyk to discuss why caregiving has become such an important conversation in accounting, what firms may misunderstand about caregivers, and how greater flexibility and support could influence retention and leadership pipelines across the profession. Gallagher’s work focuses on advancing women’s initiatives, supporting professional development, and amplifying women’s perspectives throughout the profession.

 

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One reason caregiving is getting more attention now is that it is both more visible and much broader than many people have traditionally assumed. Demographic shifts mean multiple generations are simultaneously balancing careers with responsibilities for children, aging parents, siblings, partners, friends, and others who rely on them. COVID also changed expectations around where and how work can happen. Employees experienced firsthand that they could remain productive while having enough flexibility to pick up a child or take a parent to a medical appointment. As more organizations return to traditional office expectations, those competing demands have become harder to reconcile.

 

The conversation challenges another long-standing assumption: that caregiving is primarily a women-with-young-children issue.

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Peter McCarroll: Rethink the Ladder | MOVE Like This

AI changes how pros gain experience, forcing teams to reinvent leadership development.

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MOVE Like This
With Bonnie Buol Ruszczyk
For CPA Trendlines Research

Artificial intelligence has dominated conversations throughout the accounting profession, but much of the discussion remains focused on efficiency. In this episode of MOVE Like This, Bonnie Buol Ruszczyk sits down with Peter McCarroll, founder of The AI Accountant and partner at Fuel Accountants, to explore a much bigger question: How will AI reshape careers, leadership, and the future of accounting firms?

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McCarroll argues that many firms are looking at AI through too narrow a lens. While automating routine work will certainly improve productivity, efficiency alone will not be enough to remain competitive. Firms that thrive will use AI to strengthen strategic thinking, develop new services, deepen client relationships, and create additional value rather than simply reducing costs. Waiting for technology to stabilize or treating AI as just another software implementation may leave firms behind as change accelerates over the next few years. READ MORE →

The Most Expensive Promotion Your Firm Can Make | MOVE Like This

It may create costly leadership gaps that affect engagement, retention, and firm performance.

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Originally published May 13, 2026
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MOVE Like This
With Bonnie Buol Ruszczyk
For CPA Trendlines Research

Promotions are meant to strengthen an organization. But when firms elevate top performers without preparing them to lead, those promotions can become some of the most expensive decisions they make. The result is often disengaged employees, overwhelmed managers, and avoidable turnover.

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In this episode of MOVE Like This, Bonnie Buol Ruszczyk talks with Megan Robinson, founder and CEO of E Leader Experience, about why leadership isn’t a natural next step for every high performer—and what firms can do to build leaders intentionally instead of hoping they’ll figure it out.
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Chelsea Sowers: From Bitcoin Barbie to Crypto Auditor | MOVE Like This

A roller derby skater, crypto auditor, and accounting leader shares why belief, sponsorship, and community shape the future of the profession.

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MOVE Like This
With Bonnie Buol Ruszczyk
For CPA Trendlines Research

In this episode of MOVE Like This, Chelsea Sowers, incoming President of the Accounting and Financial Women’s Alliance, audit manager specializing in cryptocurrency assurance with The Network Firm, and “Bitcoin Barbie” on the Atlanta Roller Derby team, joins Bonnie Buol Ruszczyk to discuss leadership, retention, mentorship, and the realities shaping women’s careers in accounting today.

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At the center of the conversation is a recurring challenge within the profession: attracting women into accounting is only part of the equation. Retaining and advancing them into leadership remains a persistent issue. Sowers argues that women often receive access to the profession without receiving a roadmap for advancement. Flexibility, mentorship, sponsorship, and community increasingly matter to younger professionals, particularly those entering the workforce after major disruptions like COVID. Firms may focus heavily on recruitment while overlooking what keeps talented people engaged years later.

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