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Belonging or Bust: Talent Crisis Deepens as Firms Retreat from DEI

MOVE 2025: Firms report high levels of burnout and strong uptake of pay structures and mentorship programs, but fall short on sustained equity practices such as alumni tracking, pay equity reviews, and linking manager compensation to fair pay.
Ruszczyk

 

Belonging, not perks, is the deciding factor in public accounting’s talent future.

By CPA Trendlines

As the accounting profession contends with a historic labor shortage, a new report warns that firms pulling back from diversity, equity and inclusion efforts are courting deeper disruption to their profitability, quality and future viability.

Download the full report here

The new 2025 Accounting MOVE Project Report finds that DEI has become a flashpoint in the accounting profession’s talent crisis – just as the industry faces its most severe workforce contraction in decades.

“Belonging isn’t a soft concept; it’s a hard-edged business imperative,” says Bonnie Buol Ruszczyk, president of the Accounting MOVE Project.

In addition, 12 firms were cited as exemplary by the Accounting & Financial Women’s Alliance: BPM, Clark Nuber, Eide Bailly, Frazier & Deeter, The Bonadio Group, Schellman, KWC Certified Public Accountants, Bland & Associates, James Moore & Co., Abbott, Stringham & Lynch, Kerkering, Barberio & Co., and Rehmann.

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Center for Accounting Transformation Scores Gold for Video Productions

Agents of Transformation entries selected from among more than 6,000 submissions from more than 43 countries.

Learn more or become an agent at we.improvetheworld.net.
Get started on your personalized Agents of Transformation Firm Profile today!

By CPA Trendlines

The Center for Accounting Transformation, a CPA Trendlines contributor and collaborator, has earned two honors in the 2025 MarCom Awards, one of the largest international creative competitions recognizing excellence in marketing and communications.

MORE Center for Accounting Transformation | MORE Pipeline

The Center’s Agents of Transformation campaign received a Gold Award in the Video/Audio | Video/Film | Recruitment category for “Unlock the Power of the Accounting Profession” and an Honorable Mention in the Web-Based | Web Video | Marketing category for its firm profile, Agents of Transformation: IntrapriseTechKnowlogies LLC. READ MORE →

CHARTS & GRAPHS

Rosenberg MAP: Staff Turnover Falls to Record Low

Are CPA firm retention tactics finally paying off?

By CPA Trendlines Research
The Rosenberg Survey

Staff turnover at CPA firms has fallen to its lowest level in years, signaling that the profession’s investments in culture, compensation and flexibility are paying dividends.

MORE: The 2025 Rosenberg MAP Survey is available from CPA Trendlines here.

The 2025 Rosenberg MAP Survey reports average professional staff turnover at 11.1 percent, down sharply from 18.8 percent in 2022 and the lowest since before the pandemic, marking a major shift after years of talent turbulence.

Firms that struggled to recruit and retain staff during the labor shortages of 2021 and 2022 now report greater stability and stronger pipelines.

“This trend may reflect firms’ stronger retention strategies,” the survey notes. “Lower turnover not only reduces recruitment and training costs, but also helps preserve institutional knowledge and maintain stronger client relationships.” READ MORE →