Why Addressing Ineffective Partners Isn’t Optional

Three office workers glaring at camera

How to arrange a “soft landing.”

By Domenick J. Esposito
8 Steps to Great

Most accounting, tax and advisory CPA firm professionals who have demonstrated that they can help perpetuate an organization become partners between the ages of 35 and 42. In many cases, these same professionals retire from their firms as they approach the age of 60, 65 and 70.

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Many emotional and physical changes happen to us humans over the course of 25, 30 or 35 years. Sometimes for the good and sometimes for the bad, our personal lives, energy levels and productivity at the age of 35 usually are different than our personal lives, energy levels and productivity at the age of 65.
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Want Better Leaders? Grow Your Own

A development academy might be the answer.

By Domenick J. Esposito
8 Steps to Great

When it’s time to make decisions about new partner admissions, here is what senior leadership at many small and midsized CPA firms often hear:

  • “If Mary doesn’t make audit partner this year, she will leave the firm. We can’t afford to lose her as she gets all the work done at ABC Manufacturing Corporation, who pays us over $300,000 a year. Without Mary, this client will leave the firm” and
  • “We need to make Joe a tax partner this year because he is the only one in the firm who understands ‘C.’ Without him, we will have a big hole in our tax department capabilities. It could put a big hurt on the firm.”

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In their guts, these leaders know that, while both Mary and Joe are solid professionals, there is little chance that either of them will develop beyond client service partners.
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Small Firms Can Be Trusted Business Advisors

Two businessmen talking in office

Move past the lip service.

By Domenick J. Esposito
8 Steps to Great

Several of the Top 50 CPA firms, particularly the larger ones that derive a majority of their revenues by providing recurring attest services that add integrity to financial statements and reduce the cost of capital, emphasize that they are trusted business advisors providing forward-thinking solutions to their clients.

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As examples, here are excerpts found on the websites of four CPA firms:

  • “We are more than accountants, we are trusted business advisors”
  • “Our role is to be trusted advisors. …”
  • “Our mission … serving as a trusted business advisor to our clients”
  • “We believe a true business advisor always protects a client’s vital interests”

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Fourteen Components to Your Firm’s Strategic Plan

Execute it; don’t let it sit on a shelf.

By Domenick J. Esposito
8 Steps to Great

Many CPA firms do not have a living, breathing strategic plan that enables them to successfully navigate through their next two or three years.

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That in and of itself is not very surprising because most CPA firms are basically small and midsized businesses with the same generational challenges faced by most small and midsized family and privately owned operating companies. READ MORE →

Learning How to Lead

Businessman writing on paper

Take underdog hunger and become an “overdog.”

By Domenick J. Esposito
8 Steps to Great

Being a CPA firm leader requires you to “walk the talk,” make tough decisions and avoid common traps or errors that are attributable to a failure of providing persistent and consistent leadership.

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In addition to “walking the talk” personally, a CEO must drive action and change.
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