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CLIENT ACCOUNTING SERVICES

Help Businesses Grow with Weekly CAS Reports

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Traditional reports fall short. Here’s how to do better.

By Hitendra Patil
Client Accounting Services: The Definitive Success Guide

If you are wondering whether client accounting services needs a different set of reports, you are in the right place. At the same time, it may be confusing how you can produce reports that are different than those your software provides out of the box.

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CAS is about the outcomes of your work, from the clients’ perspective. CAS outcomes are useful, insightful, and advise clients in ways that routine, traditional reports cannot deliver. The outcomes you provide from your CAS offering need to relentlessly focus on the relevance, usability and importance from your clients’ point of view. One of my ex-clients, an experienced and expert CPA from San Diego – who had mostly high-net-worth individuals with multiple businesses as his clients – told me, “After 19 years in practice, I realized that small to medium business entrepreneurs are not really concerned with managing their balance sheets. It is the job of the accountant.”
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CLIENT ACCOUNTING SERVICES

Six Differences with CAS Processes

Help your clients run their businesses better.

By Hitendra Patil
Client Accounting Services: The Definitive Success Guide

Let us focus on CAS-specific processes that can give you competitive advantages. This is not about the technicalities of accounting processes. As a professional accountant, you already know the accounting fundamentals required to create your processes for each of the segments of the services you provide.

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Are client accounting services processes different than what you have been doing till now? Yes, and no.
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CLIENT ACCOUNTING SERVICES

Align Your Processes with Your Goals

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Nine ways to measure client experience.

By Hitendra Patil
Client Accounting Services: The Definitive Success Guide

If you were to define how your firm is different in three sentences, what would those three sentences be?

Write them down. Read those the next day and judge for yourself if your competitors can say the same three sentences to differentiate their firms. If yes, you will see why this is a significant challenge for your firm’s growth aspirations.

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The classic equation of “people, process and technology” defining differentiation from the competition is somewhat flawed in accounting. By its very nature, accounting is about doing exceptionally well-defined work that follows clear laws and regulations. Most firms have employees certified in similar lines of education and specialization. Technology solutions for accountants are highly mature now.
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CLIENT ACCOUNTING SERVICES

How CAS Is More Than Bookkeeping

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Get paid for what you’re probably already providing.

By Hitendra Patil
The Definitive Success Guide to Client Accounting Services

Q: I am new to exploring client accounting services. I see many CAS firms offer bookkeeping. However, they are still using CAS engagements primarily for bookkeeping. Can I move forward and leverage CAS for higher-value-added business advisory services? Any advice you can share? 

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A: Books are the foundation from which you can derive insights and advice. Bookkeeping is a process that prepares you for higher-level, higher-value advisory work. Bookkeeping and outsourced accounting services are components of a full-scale CAS practice.
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PRO Member Exclusive

The Accounting Comeback: Why the Profession is Bouncing Back Stronger

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The profession is gearing up despite the perceived threats of artificial intelligence and outsourcing.

By Hitendra Patil
Client Accounting Services: The Definitive Success Guide

The accounting profession is securing its future and growing its numbers.

In December 2022, an article in The Wall Street Journal made headlines, stating that over 300,000 auditors and accountants in the U.S. had left the profession. People were all but ready to take stock.

MORE: Twelve Years and Out: Seasoned Accountants Join the Exodus | Jobs Outlook: Strong and Steady Growth in Hiring and Earnings for U.S. Accountants | Student Accounting Enrollment Shows Third Year of Recovery | Cornerstone
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After the pandemic’s Great Resignation wreaked havoc on so many businesses, people were shocked, at least for a second, when this numbers-relevant story broke. It turned out the shock continued well beyond.

At the same time, the number of students majoring in accounting kept dwindling, resulting in a double whammy. Accounting has come under scrutiny since then. From an increase in outsourcing/offshoring, the threat of artificial intelligence and a rapidly changing employment market, accounting has been in the hot seat, but not a good one.
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