Look to history for some wisdom.
By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms
Here are a few of the best lessons I’ve received from the masters.
Exclusively for PRO Members. Log in here or upgrade to PRO today.Although tried and true, their stories and hardships keep me energized, upbeat and thinking bigger. READ MORE →
Steps you can take even during busy season.
By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms
Many accountants these days are anxious to hit the golden $100,000 mark this year. Others are interested in growing their revenues steadily and incrementally. Still others are focused on lowering costs, raising profits from that side of the equation.
Exclusively for PRO Members. Log in here or upgrade to PRO today.All of these approaches are well and good to help you keep more of what you make, but there are far more options to grow your take-home dollars besides raising revenue and lowering costs.
READ MORE →
Some discipline will make your practice better.
By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms
No matter what time of the year it is, it seems like there is never enough time for entrepreneurial accountants to get everything done. Here are three not-so-common ideas on how to make the most of your time.
Exclusively for PRO Members. Log in here or upgrade to PRO today.
1. Promote yourself.
If you were ever an employee, hopefully you got promoted to a higher position, leaving lower-paying tasks to someone else. Now that you are an entrepreneur, it’s time to do the same. Make a list of everything you are still doing that if an employer paid you, you would get $10 per hour. Then find someone to do those things. This will free you up to work more on your business and on the higher-payback things you may not be getting to now.
READ MORE →
Some of these you may want to keep year round.
By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms
Exclusively for PRO Members. Log in here or upgrade to PRO today.Why equity is the new standard for talent retention.
Big 4 Transparency
By Dominic Piscopo, CPA
For CPA Trendlines
Jeremy Dubow, CEO and co-founder of Chicago-based, private-equity-backed Prosperity Partners, explains how entrepreneurship in accounting has shifted from demand-driven to capacity-constrained, and why transparent equity programs are becoming the new standard for talent retention.
MORE Dominic Piscopo | MORE Private Equity | MORE Pay & Compensation
Dubow joins Dominic Piscopo on Big 4 Transparency to discuss how accounting-firm entrepreneurship and the operating model required to scale have changed since he co-founded NDH in 2003. NDH later sold to private equity and rebranded as Prosperity Partners, which Dubow described as a case study in how firms are adapting to labor constraints, expanding client complexity, and rising expectations around technology and talent strategy.
Quotables
“The demand for accounting services is greater than it ever has been. The challenge is providing the service at a high level in a labor-constrained environment.”
“AI in and of itself is not right now the solution to solve all our problems. Using automation and offshoring gives us the operational leverage to create that capacity.”
“I recognize that my people are being attempted to be poached every single day of the year.”
“Why have a stock price if you don’t disclose what it is?”
“‘’If I worked that 80-hour week, you should too.’ Well, guess what? That doesn’t work anymore.”
Dubow argues the profession has shifted from a demand constraint to a capacity constraint. Client needs continue to expand, but firms increasingly struggle to staff and deliver services proactively at scale.