Accounting marketing gets savvier, embracing new technologies and metrics. by Rick Telberg (Appeared originally at AICPA/CPA2Biz) Marketing has come a long way in CPA firms. It’s no longer a matter of talking up neighbors at cocktail parties, buying someone lunch, … Continued
Microsoft, which has just launched a new thrust into the CPA channel, is already the market leader in accounting applications with its Microsoft Business Software and a 23% slice of the mid-market segment (companies with 500-999 employees. Best Software follows … Continued
Technology overload? Too much, too fast? How do you sort it all out? By Rick Telberg With more technological power in the cell phone in your pocket than was carried aboard the first mission to the Moon, accountants and financial … Continued
With a shortage of good, qualified staff in the CPA market, managers are scrambling for talent. Here are some clues to what job-seekers may be looking for…. And what they have now…
TRENDS IN CPA FIRM ASSOCIATIONS Patrick Riley, CPA, the MGI North America coordinator, deputy chairman of MGI and Managing Shareholder of Braver and Co., P.C., talks about the profession’s new global landscape. Riley Rick Telberg (RT): What are the major … Continued