You Are What You Charge: Revisited
A response to You Are What You Charge, which reported on the value-billing strategies advocated by Ron Baker, author of “Pricing on Purpose.”
by Ed Mendlowitz, CPA
WithumSmith+Brown
CPAs and consultants
New Brunswick, NJ
emendlowitz@withum.com
[Comments?]
I have read most of Ron Baker?s books and recommend them to colleagues, have heard him speak, and spent many hours with my partners discussing his methods and rationale for them.
Additionally, I have been using the value pricing model as described by Ron Baker in some form at least since the mid 1970s (before I ever heard of Ron Baker).
At one point, in my practice history we had most (over 80%) of our clients on fixed and value determined fees. For many years we have found that the fixed fees were more comfortable for us, and our clients.
However, experience and practice have had us reevaluate this method and we have found that in most situations time based fees and billings are better reflective of the appropriate charges. We have also found that a billing method is not an all or nothing approach ? in some cases different and novel methods are more useful and better reflective of the fees we should charge and what we should earn. READ MORE →
