What 3 Percent of CPAs Know That You Don’t
Would your clients recommend you to a friend? Finance managers and accountants compare notes in new study.
by Rick Telberg
At Large
It has been widely established that new clients are most often found not through direct mail or Web sites, but through the recommendations of friends, or at least friendly clients. With that in mind, we’ve been exploring the territory shared by CPAs and their clients.
We weren’t too surprised to find that 43 percent expected “nearly every client, or over 80 percent” to recommend them. Another 38 percent said “most” (60% to 80%) would do the same, and 15 percent figured that at least half their clients loved them.
That’s not bad. In fact, it sounds pretty good.
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