CPAs Needed on the Technology Frontline
Small and mid-sized businesses turn to their accountants for guidance in business software.
What do CPAs really want in accounting software?
by Rick Telberg
At Large
[This article has been cited by AS411.]
A new review of the market for accounting software reads in many ways like a manifesto for accountants to mobilize.
First and foremost, the report, authored by market researchers at the Yankee Group, found that when deciding which software application to buy, all sectors of the small and mid-sized business arena place greater value on the opinions of accountants than those of technology consultants. The accountants’ opinions are particularly more important at businesses with fewer than 100 employees.
