CPAs Tackle Tough Issues With New Ideas

Innovation emerges as strong driver in professional success.

What are the toughest problems? Join the poll. See the results.

by Rick Telberg
At Large

Accounting has been an exceptionally busy profession in recent years, but contrary to that old cliché, CPAs are never too busy to think.

Indeed, as we tread deeper into this new century, CPAs are cranking their gray matter into gear, brainstorming with colleagues and reaching out to consultants to find new and better ways of doing business. More than likely they are trying to find innovative ideas for managing staff, balancing work and life, dealing with clients and making more valuable use of technology, according to the responses we’re receiving to “The Big Lesson: Get Creative.” READ MORE →

PR for CPA Firms: People Who Don’t Understand Today’s Journalism

When the 5W’s don’t work anymore

by Bruce W. Marcus
The Marcus Perspective
It seems that every time Marcus asserts that the world of journalism has changed, he gets berated by some old time journalist turned public relations professional… More… READ MORE →