Projecting a look that communicates your firm’s true professionalism requires more than just shiny shows and a good smile. It really requires a smooth and consistent overall appearance that coordinates everything from your stationary to your demeanor. If one of these components projects a less-than-professional look, it can put a big dent into your overall effort.
In fact, 87 percent of finance professionals agree “You are evaluated by your manner and appearance, not just your work,” according to Bay Street Group LLC. And, of the financial professionals who say the look and feel of their marketing materials can be decisive, 73 percent hold CEO or other C-level titles.
Clearly, it’s not something you can take lightly. So, before you go out and spend thousands of dollars on a professional designer, think a little about the image you project or want to project.