Getting the right ‘look’ requires some planning
By Rick Telberg
Projecting a look that communicates your firm’s true professionalism requires more than just shiny shows and a good smile. It really requires a smooth and consistent overall appearance that coordinates everything from your stationary to your demeanor. If one of these components projects a less-than-professional look, it can put a big dent into your overall effort.
In fact, 87 percent of finance professionals agree “You are evaluated by your manner and appearance, not just your work,” according to Bay Street Group LLC. And, of the financial professionals who say the look and feel of their marketing materials can be decisive, 73 percent hold CEO or other C-level titles.
Clearly, it’s not something you can take lightly. So, before you go out and spend thousands of dollars on a professional designer, think a little about the image you project or want to project.
READ MORE →
Are you ready to make the break? Get the facts. Join the study.
by Rick Telberg
For the Finance Executive
Running a business from home may make your life easier, but don’t expect it to make your work any easier.
Practitioners with at-home businesses say it requires a greater commitment and a more serious approach to your job than working elsewhere. Making it all the more difficult are all those personal life distractions that can only pop up at home.
“You must be disciplined, able to focus without being distracted and willing to be available at all hours and to be flexible for client needs,†says Carol Tremble, who runs a full-time public practice at her home in South Hero, Vt.
READ MORE →
Top tip: Get the right tech gear for the job. Do you want to work at home? Get the facts. Join the study.
by Rick Telberg
At Large
Personal discipline, a good working environment and the right technology seem to be driving seem to be critically important to CPAs’ success whether working from home or in a traditional office environment.
And, clearly, an increasing number of CPAs are working at home. By our count in an ongoing survey, eight in 10 accountants work at least five hours a week at home these days. And almost half of all CPAs put in at least 21 hours a week from home.
Understanding how best to juggle work and life, family and job, seems more important than ever.
So far, our soundings show that the three most important ingredients in the work-at-home recipe are:
READ MORE →
