TurboTax Responds to Price Hike Outrage

Will this calm the first storm of the tax season?

Intuit Inc. has announced that customers using its TurboTax desktop software products can now prepare and print multiple returns at no additional cost.

“We’re responding to changing market conditions and customer feedback,” said Dan Maurer, general manager of Intuit’s consumer division.

Intuit expects this decision will result in a deferral of approximately $70 million of revenue from Intuit’s second fiscal quarter to its third fiscal quarter.

See earlier posting with the full TurboTax announcement: TurboTax Price Hike Stirs Outrage

See comment from Intuit VP Bob Meighan

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