OUTLOOK & ANALYSIS

10 Tips for Successful Seminar Selling

Closing deals by hosting seminars.

Caragher
Caragher
Jean Caragher offers these key tips for successful seminar marketing from Chris Perrino, Principal, Business Development, Barnes Dennig & Co.:

  1. Entertaining speakers outscore those with better content.
  2. Send a “Save the Date” 6-8 weeks prior.
  3. Send weekly e-mail reminders starting one month prior.
  4. Expect 20% to 30% no shows.
  5. Consider holding seminars at not-for-profit client locations, e.g., museum.
  6. Do not hold seminars on Mondays or Fridays.
  7. Barnes Dennig’s contractor seminars are hold at lunchtime, all others at breakfast.
  8. Consider co-sponsoring your seminar with a law firm or bank. Barnes Dennig hosts four seminars featuring
    “celebrity” speakers that are co-sponsored.
  9. Invite clients to have lunch with the celebrity speaker after the seminar.
  10. Follow up consistently.

via Capstone Marketing