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Closing deals by hosting seminars.

Jean Caragher offers these key tips for successful seminar marketing from Chris Perrino, Principal, Business Development, Barnes Dennig & Co.:

1. Entertaining speakers outscore those with better content.
2. Send a “Save the Date” 6-8 weeks prior.
3. Send weekly e-mail reminders starting one month prior.
4. Expect 20% to 30% no shows.
5. Consider holding seminars at not-for-profit client locations, e.g., museum.
6. Do not hold seminars on Mondays or Fridays.
7. Barnes Dennig’s contractor seminars are hold at lunchtime, all others at breakfast.
8. Consider co-sponsoring your seminar with a law firm or bank. Barnes Dennig hosts four seminars featuring
   “celebrity” speakers that are co-sponsored.
9. Invite clients to have lunch with the celebrity speaker after the seminar.
10. Follow up consistently.

via Capstone Marketing

Posted January 28, 2009
Related Topics: business development, marketing, Sales