Roughly three in five CPAs are using LinkedIn regularly to advance their firms and their careers.
Here are some early results from our latest survey into how CPAs use online social networking and internet media: READ MORE →
Find out what CPAs like you are doing on the Internet. Join the survey; get the answers.
by Rick Telberg
FaceBook, MySpace and LinkedIn present a dizzying new world to many people, not just CPAs. But a few hardy and adventuresome tax, accounting and finance professionals are making their way into the new online world of social media, some with truly astounding results.
Take CPA Scot Justice, for example. A few years ago Justice was working for a printing company in Nashville and hoping, someday, to open his own CPA firm. He started blogging as an introductory Web presence and a marketing tool. A year or so later the company was sold and he was out of a job – and he couldn’t have been happier.
Today, Scot says, “Fifty-percent of the prospects who contact me mention this blog and how the topics I’ve written about directly relate the financial management and accounting help their business needs.” Read Scot’s blog at http://virtualcfo.typepad.com/.
Or how about Lisa Khayyat? The Charlotte, N.C., CPA calls her firm “America’s Virtual Accounting Solution.” She offers controller services, taxes and QuickBooks support – all without actually leaving the office. She blogs at http://www.virtualcpablog.com/.
And then there’s Michelle Long. Another QuickBooks ProAdvisor, Michelle has written the book on successful QuickBooks consulting, aptly titled “Successful QuickBooks Consulting.” She teaches at the local university and works with clients from all over from her Kansas City office. Find her at http://www.mlongconsulting.com/.
And that’s just a sampling of the CPAs you can find online. READ MORE →
The American Institute of Certified Public Accountants announced that Barry Melancon’s term as president and CEO has been extended for an additional five years by the Institute’s Board of Directors.
