How Twitter launched a CPA firm into the top Google rankings
Are you Twittering yet? Here’s what can happen.
Andrew Rose, director of marketing and business development at Naden/Lean CPAs in Timonium, Md., reports on the Association for Accounting Marketing listserv that he went from Twitter newbie to Twitter success story. (The listserv alone, by the way, is worth the price of AAM membership.)
Here’s his tale:
I was a little leery of jumping on the bandwagon, but after the talk, I began to formulate a strategy. I put up four accounts, one personal, one for the firm, one for a niche practice area that is hot, and one for a project I’m working on related to the niche practice area.
Once I set them up, I started Twitter searching to see what people were saying, er, tweeting, about us. You can imagine my surprise when I found a post related to an industry niche blog we run describing how valuable our advice was. It was from someone I didn’t know. So I began following him and thanked him for recognizing us in this public fashion, unsolicited.
And, the kicker? His tweet, reposting a link to our industry blog now ranks in the top 20 for a keyword in an organic Google search….
Not bad eh?
Not bad at all, indeed.
Rose and like-minded CPA firm marketers will be swapping more stories at AAM’s annual conference in Austin, June 2-5. See you there.
And don’t forget to follow the firm at www.twitter.com/nadenlean.
