Whatâ€™s YOUR personal economic stimulus plan? Join the survey; see the results.
by Rick Telberg
With recessionary pressures bearing down on accounting firms and finance departments, itâ€™s almost understandable that one of the first budget items to get the red pencil treatment is training and education. But I said â€œalmost.â€
In fact, cutting back on continuing professional education (CPE) is probably the singularly worst strategy for CPAs in times like these. In a business based on an evolving body of knowledge and understanding, you canâ€™t take the â€œlearnedâ€ out of â€œlearned professionâ€ and still serve competently as a trusted professional.
|Whatâ€™s YOUR personal economic stimulus plan?
In research with Capstone Marketing, weâ€™re finding conclusive evidence that high-performing accounting offices hold life-and-death competitive advantages over organizations that fail to adhere to operational basics like regular, relevant CPE.