Five Reasons You Can’t Stop Business Development during Busy Season
Make busy season into business development season.
“Firms need to look at the busy season as a stepping stone for 2010, while your clients are focused on taxes and accounting more than any other time,” according to John Ezell’s ProHorizons.
Here’s why you need a business development strategy in busy season:
- Accounting draws attention: The tax season is the time where you get the opportunity to meet your clients in person. Accounting is an important issue that, generally, captures an audience.
- Competitive advantage: Firms that make an effort at marketing during the busy season gain a competitive advantage over other firms who are not in the marketplace.
- Strengthened relationships: It is an opportunity to further strengthen relationships with existing clients.
- Increased referrals: Strengthened relationships will improve both quality and quantity of referrals.
- Accelerated growth: It offers opportunities to increase business and should not be wasted.
via Blog | ProHorizons.
SHARE with Colleagues
3 Responses to Five Reasons You Can’t Stop Business Development during Busy Season (Subscribe)
Some comments may be held for review before posting.
http://www.daszkalbolton.com
I think this is a very timely post and the suggestions here make a lot of sense. The only suggestion I would add is to ensure there is a process manager driving the effort. Many times firm’s get focused on the mechanics of tax season and some professionals find it difficult to execute on some of these things. Whether it is time, lack of comfort or another aspect a process manager will help ensure obtacles are overcome.
http://www.prohorizons.com/blog/
Brian makes a good point of having someone to manage the process. Any time spent strategically planning will save more time on execution. That would be the time to assign the process ownership.