How Do Business Owners Define Success?

If you ask your clients, you might be surprised.

How do accountants define success? Join the survey, get the results.

Accountants often define success in terms of revenue, net income, or maybe client service. But the Enterprise Council on Small Business surprisingly found that “satisfaction” was the primary way that they defined success, followed by “growth.” They asked business owners to define what satisfaction means to them. Business owners said maintaining a healthy work/life balance was the single biggest factor in their definition of success.

Keep that in mind when you’re considering how to help your clients achieve their goals. Their goals may not be what you think.

“Also,” the researchers say, “give some thought to the types of promotions or contests you are running for small business owners. Not all rewards need to be business oriented, and for those looking to achieve more work/life balance, giving them rewards for their personal life can be a strong indicator of your commitment to helping them achieve this.”

How do accountants define success? Join the survey, get the results.

Posted on March 6, 2010