CPAs, CFOs: What Do You Stand For?

In a world where trust has been breeched and faith in iconic institutions has been broken, CPAs in corporate finance may be uniquely positioned to help heal the system and restore a sense of integrity to business.

by Rick Telberg

Objectivity, independence and integrity are among the sacred creed of the CPA profession. But never in recent memory has the word “integrity” been bandied about so much in the corporate suite as in these days after the great global financial meltdown.

If the renewed interest in “integrity” is genuine, then CPA finance managers and executives are well-positioned to help make positive change for their organizations and maybe even the public at large.

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