Why Creating a “Great Place to Work” Is More Important than Ever

When salaries are tight, corporate culture becomes competitive differentiator.

by Rick Telberg

The days of concierge service and back rubs for accounting staffers may be over. But has building the so-called “great place to work” fallen by the wayside as a competitive necessity for firms and finance organizations in this economy?

In recent years, various media outlets and organizations have created a cottage industry in rating, ranking and publicizing the elements in compensation, benefits, working conditions and corporate culture that add up to a “great” or “best” place to work.

Considering the realities of today’s economy, does a “great” place to work actually mean anything anymore?