How social media marketing strategies can level the playing field for small firms and career-minded professionals.
by Rick Telberg
Facebook, LinkedIn and Twitter are ushering in a new age of opportunity for tax, accounting and finance professionals, but only if they are savvy and progressive enough to seize the advantages, according to one of the profession’s most seasoned and visible advisers.
The technologies and tactics of new social media marketing can provide CPAs with never-before-seen avenues for connecting with clients and colleagues, competitors and peers, says Michelle Golden, the author of the AICPA PCPS Social Media Toolkit, and now the new book “Social Media Strategies for Professionals and Their Firms,” with an introduction by Bruce W. Marcus, a marketing legend in his own right.
TO READ THE FULL ARTICLE
