Steve Erickson
Rule 1: Deliver a consistent message.
CPA and consultant Steve Erickson offers 10 tips to help firms in hiring and retention:
- Increase focus and efforts. Make recruiting a year-round focus, engaging both
partners and employees in the process.
- Build an employee referral network. Use it to find employees and offer your expertise to other accountants while spreading the word about the profession through speaking and writing engagements. Focus on reciprocity–make referrals for other firms and don’t burn bridges. READ MORE →
Twitter or The Yellow Pages?
A steady 29% of small business decision-makers say they use The Yellow Pages. But Twitter usage has risen from 9% last year to 19% this year.
The SevenKeys to Successful CPA Firm Management, a ground-breaking and comprehensive investigation into the critical success factors for today’s accounting firm, is now offering a two-hour online workshop.
Thursday, September 22, 2011
12:00-2:00 p.m. Eastern
$289 per connection
(discounted from $329 for CPA Trendlines readers)
Learn More Here
READ MORE →
Marc Rosenberg explains why change needs to start at the top.
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And why it so often doesn’t.
For more from Rosenberg, tune in to this extended, 12-minute interview where he says too many CPA firms fail to heed their own advice to clients: They don’t run their firms like a business.
Rosenberg is now blogging at http://blog.rosenbergassoc.com/
As busy season ebbs into memory and accounting firms start looking toward the future, top managers will be confronting a host of difficult issues.
by Rick Telberg
Many of the most pressing issues are close to home — winning a few more big clients, nurturing succession, finding adequate capital to reinvest in the business. Some other issues, however, may seem more abstract. They are, to be sure, no less real.
A host of global trends are conspiring to make this year’s retreat season just that much more complicated for accounting firm leaders.
Here are 10 top global trends that are rushing headlong toward the American accounting firm industry: READ MORE →
Although workers gain confidence in the economy, more see job opportunities narrowing.
Job confidence among U.S. accounting and finance workers dropped 4.0 points to 52.1 in the first quarter of 2011, according to Mergis Group, the SFN-owned placement agency.
More highlights: READ MORE →
Leaving the recession behind with new hiring.
Software company CEOs and CFOs say in a new survey that cloud computing and Software-as-a-Service will drive spending in their industry over the next 12 months.
The survey also finds most expect their company’s business will grow by at least 20 percent in 2011 and that hiring will increase significantly. The Software CEO/CFO Outlook 2011 study was conducted by Sand Hill Group and underwritten by Adaptive Planning and Intacct.
Other key findings include: READ MORE →
